At the recent RSA
event on the Social Impact of the Web, there was some debate about
how the UK
prime minister's e-petitions programme should evolve, with much of
the discussion centring on the problems of incorporating deliberative
elements alongside the essentially push-button format. Tom Steinberg of MySociety,
the organisation behind the site, called for a public debate about this.
Here are my brief thoughts.
The main problem here is the format of any deliberation. Large scale
moderation seems to me to be inescapable in any element of
user-generated content on a site such as this, but forums make it that
much more difficult to do.
Do we want additional extra user-generated content and (partly)
user-controlled deliberation added on top of some of the e-petitions? If
we do, perhaps a standard threaded forum might not be the way to go. The
problem with forums is that:
a) they're designed to facilitate confrontation and therefore flaming is
more likely
b) in an environment like this, they may turn people off
who don't feel that they have the expertise to contribute (one of the
rationales for the e-petitions site is to provide a facility for those
who do not have the resources (economics, skills, contacts etc) to
establish their own campaign sites).
c) they are extremely risky for
politicians and public servants and this tends to make them costly to
moderate.
Given this context, a 'story-telling' approach, with moderated comments,
plus user ratings, might just work.
A successful example here is the BBC
news site's user-generated content. Much of it based on a
story-telling, reactive model. Stories are powerful, and people feel
comfortable telling them.
Citizens could write stories of limited length about why the petition
matters to them, and a sample of these could be opened up to comments
and ratings. Activists will tell the stories, the less active will make
brief comments, and the 'ordinary' supporters will rate. Highly rated
stories will rise to the top of the list. Rating stories is different
from polling - which is, after all, built in to the petition format in
the first place.
Whatever you go for, being choosy about the petitions (say just the top
twenty, defined in terms of signatory numbers sampled over a set period
of time) to be opened up to the stories format also seems essential.
Introducing stories, comments, and ratings on those stories introduces
some controlled deliberative interaction and makes it a more human and
granular website. It encourages greater civility and is less risky but
more innovative than forums.
What do you think? Are there better ways forward for the prime
minister's e-petitions?
[Crossposted at the New
Political Communication Unit blog]