New article: Deepfakes and Disinformation: Exploring the Impact of Synthetic Political Video on Deception, Uncertainty, and Trust in News
/Cristian Vaccari and I have a new article out in Social Media and Society. For this study, we designed a survey experiment to assess the impact of exposure to three different cuts we made of Buzzfeed’s famous 2018 Barack Obama “educational” deepfake video, featuring Obama and the actor and director Jordan Peele. We embedded the experiment as a realistic Youtube video at the end of a survey of an online sample representative of the UK adult population based on age, gender, and region of residence (N=2,005). Our main foci were deception and trust. The study also featured in the Washington Post.
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